Profitability
Sales are Vanity, Profit = Sanity, Cash is Reality
Starting a business can be exciting, but it can also feel overwhelming. Whether you’re preparing to launch a new venture or have recently taken the plunge, it’s natural to feel uncertain about the road ahead. When every penny counts, professional advice can sometimes seem like just another overhead before you’ve even made your first sale.
At Accounting & General, we take a different approach.
We don’t just prepare accounts and submit tax returns. Drawing on our real-world experience of running and managing businesses, we work alongside our clients to identify opportunities, avoid common pitfalls and help turn ideas into sustainable, profitable businesses.
Perhaps you’ve been trading for a while, working long hours and generating sales, but there never seems to be enough cash in the bank. You know something isn’t quite right, but you’re not sure whether the problem lies with pricing, margins, overheads, cash flow, stock control or something else entirely.
That’s where we can help.
Our combination of professional accounting expertise and hands-on commercial experience allows us to look beyond the numbers. While many accountants can tell you what has happened, we focus on helping you understand why it happened and, more importantly, what to do next.
We can help you:
- Understand your profitability and cash flow
- Build realistic budgets and forecasts
- Identify areas where costs can be reduced
- Improve pricing and margins
- Assess business viability and growth opportunities
- Understand industry benchmarks and performance indicators
- Plan for investment, borrowing and expansion
- Develop practical strategies to improve financial performance
Our combination of skills in accountancy and experience in running businesses means that we are well placed to help you.
An accountant has the ability to tell you for example that your sales are too low for your fixed costs, but is unlikely to have the intimate industry knowledge to advise you actually what to do.
Or that your restaurant or cafe food costs are higher than an industry average, but not know the detail of systems and procedures that will enable you to act. Or have practical ideas for your menus and wine lists.
We, on the other hand, will meet with you, discuss your business and analyse your figures. We will compare your achievements to our expectations, and we will consider your industry trends. We will advise if we are able to help.